Using InDesign, we were asked to design a editorial related to a topic of our choice for our typography course, with emphasis placed on learning how to properly use justification and other typographic techniques. We found an article online consisting of at least 1500 words and had to arrange the text into our design effectively.
I wanted to work on something that I would genuinely be interested in reading, and as avid animal lover I decided it would be fun to create an editorial that was related to pets. I was at the bookstore looking at pet magazines and realized most of them had a more rustic/homey style and I wanted to make something non-traditional, which led me to create the catAlyst, the first high-end cat magazine that offers all the essential information for cat owners to spoil their furry friends.
When you think of pet magazines, your mind may automatically conjure a picture of a cover that’s a bunch of photos combined together and you can see a lot of text here and there, generally just a little all over the place.
Those are your typical pet magazines, which you've probably seen enough of.
The catAlyst aims to differentiate ourselves from the general and try something new, bringing a modern and sophisticated edge to how information about pets is presented. We focus on high end products made for cats as well as quality resources for owners to learn and improve their cats’ health and well-being, readers should be pleasantly surprised with the aesthetic layouts and be able to enjoy a fresh outlook on the world of cats.
From ergonomic cat furniture to eco-friendly and pet-friendly house cleaners, we place heavy emphasis on bringing the best to our readers, so they can create an ideal environment for their cats to be happy and healthy. After all, they are our very own A-list celebrities.
My vision for the editorial was to have a clean, modern look, which is why I chose neutral colours for the base, but I also wanted to incorporate a splash of colour to catch people’s attention, which is where the green and purple come in as accent colours. The typefaces were chosen after careful consideration, where Gravesend Sans suited the contemporary feel of the brand, and Museo Sans was perfect for delivering information with its crisp letterforms and high readability.
Images by Petrebels on Unsplash-Orange Cat Photo by Kabo on Unsplash-Shelf Image by rawpixel.com on Freepik-Paw Image by Freepik-Mouse Toy Image by willianjusten-References: Cat Condo & Cat Tree Buying Guide, n.d.) Cat Condo & Cat Tree Buying Guide. (n.d.). Wayfair.Ca. Retrieved October 15, 2024, from https://www.wayfair.ca/sca/ideas-and-advice/guides/cat-tree-buying-guide-T2553
